The Dickies event at SXSW was well reviewed - read more here:
We LOVE you guys coming out to the Dickies event rocking our stuff! Thanks to our many valued customers and friends who not only showed up - which is great - but also came sporting our gear!
Navy Dickies 874 cut off:

Dickies overalls with a belt:

Dickies 874 Pants:

Dickies t-shirt:

Black 873 (slim fit) cuffed:

13" short in Desert Sand:

Today is our last day, sadly, but we're going out with a bang here at the Dickies event at SXSW:
2PM - Dinosaur Feathers
3PM - Tribes
4PM - Bleeding Knees Club
5PM - OFF!
Remember to wear your Dickies to get walked in, and who knows what else....maybe a walk-thru our gifting suite?
The second Saturday of South by Southwest is a tiring one. The music festival attendees are exhausted from all the walking, the lines, the shows, the sing or rap-a-longs. Austin residents, myself included, are exhausted from all the conversations with friends in from out of town (a number of us have lost our voices), the questions about where to eat, and helping friends get into various shows.
The Dickies® Filter showcase wrapped up on Saturday at Lustre Pearl and there couldn’t have been a better place than Lustre Pearl to be to relax from all the hard work. The weather was more warm than hot, less humid than days previous, and the mood laid back to match the energy levels of the bar...
Had a great night tonight with unbelievable performances by The Big Pink, Built to Spill, and Clap Your Hands Say Yeah here at the Dickies event at SXSW.

It was a great day - we walked some of you guys in VIP, sporting your Dickies. Listened to some great music. Met some great customers. And had a lot of fun. Looking forward to our last big day out here in Austin tomorrow. Stay tuned for more updates!
We're wrapping up our afternoon line-up with a great set from The Drums. We've had an impressive turnout today - expecting a great crowd tonight.


Onsite here at the Dickies event, we have a manual printing press set up for guests to get a custom poster bill for each days' line-up - check it out:


If you're in Austin, make sure to come out tonight to hang with us here at the Dickies event - remember to wear your Dickies for a chance to get walked to the front of the line!
Just finishing up with Howler and getting ready for Deerhoof's set. We've got a great crowd here at the Dickies event @ the Lustre Pearl. We're hooking up our SXSW visitors with some great Dickies merchandise throughout the day:
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And here's a behind-the-scenes look at our product gifting suite for all the artists that come through to play at our event:
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More to come as the event continues!
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